How Might We…

OVERVIEW

Discover how the BetterCloud product design team harnessed the power of design sprinting to deliver impactful solutions for our customers and revolutionize collaboration among our product, design, engineering, and customer-facing teams.

Challenges in Delivery

At BetterCloud, we faced several obstacles that hindered our ability to make a meaningful impact on our users' lives:

• Feature Focused
  Our focus on adding features to the BetterCloud roadmap overshadowed the underlying problems they were meant to address, resulting in neglect of crucial elements like the overall user experience. This led to disjointed experiences and subpar usability as teams lost sight of user needs.

• Nonexistent Discovery Process
  The lack of a structured discovery process posed significant challenges. We lacked a shared vision and understanding of the problem, causing misalignment between product, design, and engineering teams. As a result, design work became reactive, hastily responding to immediate needs without ample opportunity for thoughtful exploration and comprehensive problem-solving.

• Design operating in a silo
  The BetterCloud product design team operated in isolation, tackling different aspects of the product independently and not in close partnership with their product and engineering counterparts. This fragmented approach fell short of meeting the needs of our users and the business, as a more holistic user experience was not fully realized.

An opportunity to work differntly

In the summer of 2021, the product team eagerly embraced the chance to create a groundbreaking SaaS security product scheduled for a mid-2022 market launch. Despite the demanding timeline, we embraced the challenge and successfully designed and developed this innovative solution within a very short timeframe. To learn more about this solution check out my use case on Elevating BetterCloud.